GOLDEN AIR SNKRS BOX
Nike (client), Hybrid Design (design agency)
Nike wanted to build an immense sneaker box pop-up in celebration of the USA Basketball team, where consumers could walk inside and immerse themselves in everything Nike. They asked Bespoke to produce Golden Air SNKRS Box made out of digital screens.
We built the pop-up from the ground up, and provided the mechanical requirements to ensure a safe build. To source the best screens in the world for the best price we traveled to China. We handled everything from concepting, rendering, and project management to installation and deinstallation, thus making us the true one-stop-shop for Nike’s SNKR Box in San Fransisco.
The framework of the box was built with struts, and 350 exterior grade LED screens covered the outside. The screens formed a living canvas that transformed the structure into a message wall to attract basketball fans. Inside the box, we created a lit floor, facades walls and lighting. Products were shown from pedestal hanging from the ceiling. In addition to the pop-up, we designed and engineered a truck cover and visual merchandising to go with the experience.
Design Support, Project Management, Production Management, Fabrication, Installation, Deinstallation