Experience Agency SET Opens Doors to State-of-the-art, Custom Fabrication Shop, Bespoke
Launched in partnership with Project Visual, Bespoke was created to address clients’ growing needs for a fabrication shop that includes services such as project management, production, digital experiences and installation all under one roof. Serving as an evolution of the group’s long, storied history of managing and sourcing production, Bespoke brings brand stories to life in physical environments by delivering concept-to-completion production services for the world’s most valued companies. “Bespoke is a natural progression to round out our production offering by adding fabrication and installation,” explains Alasdair Lloyd-Jones, CEO of The SET Experience Group. “The time is right to provide a comprehensive service. We are listening to our clients and are fulfilling their wishes to offer in-house fabrication capabilities. Bespoke is built from the highest-level craftsmen, working alongside each other to promote reliable and efficient communication, projects completed with a singular focus and with the cost benefit of a one-stop shop.”
Bespoke provides a wealth of services, from high-quality custom fabrication, installation and prototyping to digital integration, interactivity and project management. The Bespoke workshop has a wide variety of capabilities, including woodworking, metal, large format printing and finishing. According to Bespoke’s Managing Director Prashant S Kulkarni, the new Bespoke operation gives retail brand experience agency SET’s well-established portfolio of work for the likes of top-tier brands such as Nike, Google, Dior, Verizon and Spotify further competitive advantage. “Our ability to translate ideas into the physical space through the right materials and techniques is unique,” says Kulkarni. “That is where SET has the advantage coming from a production background, in that we can properly guide our clients to help deliver the best possible solution with understanding budget, timelines, quality and high expectations.”
Led by Kulkarni, Bespoke aims to collaborate with retailers’ internal brand teams and agencies with experiential teams while also serving as the execution provider for SET clients. With its focus on handcrafting experiences within the luxury sector that crosses a broad spectrum through lifestyle, auto, fashion and technology, Bespoke provides the tools and expertise necessary to create a vivid visual narrative through in-store retail, windows and pop-up shops.
“Taking concept through to installation, we have an eye on, not only the details of the project, but also the future of a brand. We are about today, and tomorrow,” Lloyd-Jones adds. “Creative innovation is taking simple materials and making a visceral impact, and with the introduction of Bespoke we are able to personally produce every kind of fabrication solution on a global scale. On a personal level, Bespoke is my commitment to continue our evolution as a critical partner for clients.”